You lose to players you should beat.
It's not your talent — it's the overthinking that hijacks you under pressure. The Sammel Method puts a coach of Olympians and Grand Slam Champions in your pocket: your on-demand coach, delivering what players pay thousands for at the exact moment you need it — before the match, between sessions, the night before a final.
Three things quietly costing you matches.
Your mental coach, on demand 24/7.
A coach at this level costs hundreds of dollars an hour. He can't travel to your tournaments, and he isn't there at 11pm when the doubt shows up before a match. This is — the night before a match, between practice sessions, the moment your head gets in the way. Ask, and a coach of Olympians and Grand Slam champions answers — in any language — for less than you spend restringing your racquet.
Everything you need, in one place.
You don't need fourteen products or another app to ignore. You need the complete mental game in one place — and a coach in your corner the moment it actually counts.
All of it, one place
Everything David teaches pro players, in one membership. Nothing else to buy, no journey to fall behind on — just answers when you need them.
Answers at 11pm
Nervous before a final? Ask, and get a real answer the moment you need it — built from David's years coaching Olympians and Grand Slam champions, in his voice.
Never stands still
A monthly group Q&A with me, plus fresh pro insights added every month.
"Dave helped me improve my world ranking from 465 to 128 in just 18 months."
Outcomes, not homework.
One membership. Everything in it exists to change what happens on match day.
- Stop the choke before it costs the matchThe 4-Step Reset
- Compete for every point with beliefThe 9 Mindset Principles
- Build the habits of a competitorMindset College — all 10 modules
- Walk on court with a plan for every momentThe 6 Winning Match Routines
- Close out the matches you should winPrecision Under Pressure
- Monthly group Q&A with DavidBring your match, get answers live
Regularly competing tennis players and tournament players who hate losing and want answers — who want that good practice-day player to show up on match day, anywhere in the world, in any language.
David Sammel
David Sammel has spent 35 years coaching at the highest levels of professional tennis — ATP and WTA tour players, Olympians, Davis Cup competitors. Every tool in this system was forged on court, under real pressure, with players whose careers depended on it.
His work helped Barry Cowan take Sampras to five sets at Wimbledon. He helped Henri Kontinen, who went on to reach ATP World No. 1 in doubles. He coached Marcus Daniell, who won an Olympic medal in Tokyo. And he was in the box on Centre Court when Liam Broady beat world No. 4 Caspar Ruud. Locker rooms, practice courts, behind the scenes at the biggest tournaments in the world — he's been there.
Now he's made himself accessible to every serious player — on demand, and in person each month — for less than the cost of a restring.
They've felt the difference.
From club players to Davis Cup internationals — the same mental system, the same results.
"Dave helped me improve my world ranking from 465 to 128 in just 18 months. The mental framework changed everything — I started playing my best tennis in the moments that mattered most."
"Too late for my singles but made my doubles career and the last two years of singles a lot more interesting and fun. I needed you out of college."
"Dave has given me a clarity of mind and a game plan that is simple but effective. It is easy to learn from and be around Dave."
"I never thought I could make the top 200 until I started with Dave. He showed me the difference between hope and belief. He helped me realise the dream of Davis Cup."
"You've always been approachable and genuinely cared about my growth — first as a player, now as a coach."
"I now understand I'm not always going to feel 100%, but I can still give 100% of what I have. Fatigue became a chance to show mental strength."
Members say it.
I've coached Olympians and Grand Slam champions at the highest level in the world. A session with me costs hundreds. This gives you everything I know, whenever you need it — for a fraction of that.
I absolutely love it. Great info, at my fingertips — at the exact moment I need it.
It helped me see fatigue as less of a negative and more of a chance to adapt — and find new ways of winning matches.
I recommend it now to all my tennis students — and I explain it so even a 12-year-old can get it and apply it.
One membership. One price.
- The complete Sammel Method library
- Your mental coach, on demand 24/7
- Monthly live Q&A with David
Questions, answered.
Stop losing matches you should win.
Your first 3 months are $7.99 — until the Wimbledon final. The complete method, plus a calm coach on call the moment pressure hits.
Founder pricing closes after the men's final — 13 July.